American and Dutch scientists have come up with the very first personalised medication for weightloss, that will soon be available in the mainstream.
We have yet to see whether this thing will actually do as promised, but we can safely say that the era of personalised medicine has begun. And that’s a big deal!
(I for one wasn’t expecting this until about 2010.)
The article is in Dutch, which is why I’m going to loosely translate it in this post:
The pill, named Genotrim, will be manufactured for individuals, based on 4 to 16 genes that are related to metabolism. Saliva is taken from the inner cheek, and having it analysed costs 325 euro’s. After that, Salugen will fabricate you your personalised medication, which you’ll be taking for 3 months and costs anywhere between 40 and 80 euro’s.
It is claimed that any person who weighs 110 kilo’s can go down to 85 kilo’s in 3 months without having to go on any diet whatsoever. The pill does this by restoring your metabolism (apparently to what it used to be when you were young, the article doesn’t say anything on this). The pill will initially be released in the US and in Holland.
Oprah Winfrey will talk about the pill on her new year’s eve show, and she’ll be testing it as well.
If I look at this objectively, I think there is reason for cautious optimism here. The people behind the Oprah Winfrey show have probably done their research, so they know what they’ll be talking about. Would Oprah Winfrey really want to put her reputation on the line if this was a scam?
It might be big. Let’s sit back and watch what happens next.
[update]
It looks like this whole thing is a scam. Read the comments under this post for more details.