From the Get In Writing site:
There is no doubt that we are in the midst of many changes in the world of marketing and advertising as new technologies are changing the way we view and interact with businesses and products.As copywriting professionals, we feel these changes too. Attention spans are shrinking, new mediums are developing and competition is increasing. Staying on top of it all has become essential in staying competitive.
Their article has some cool videos to go along with it:
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